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Course Description
This is an introductory technical course in marketing research. This course
has an applied orientation. The course attempts to blend the practical and
theoretical aspects of marketing research. The major objective of this course
are:
Course Objectives
- To impart knowledge of some fundamental market research concepts.
- To provide a practical background in market research so that you can
interact with other market research professional.
- To familiarize you with the process and complexities of market research
specifically and research methodologies in general.
- To give you an opportunity to build your own framework for examining and
understanding the problems encountered by market researchers.
- Instructor
Evaluation
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This survey is an instructor evaluation survey. It is based
on the SPOT evaluation survey used by Franklin and Marshall College.
Past Syllabi
Student Project
- Student Paper #1
- Student Paper #2
- Student Paper #1
- Student Paper #2
- Student Paper #3
Web-based Survey for project data collection
- Student
Citizenship
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This survey is part of student research project for BUS-483 Market
Research.
- Faculty
Participation
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This survey is part of student research project for BUS-483 Market
Research.
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