Course Description

This course examines the analytical, decision making, and planning concepts and tools available to market, product, and brand managers. Specific decisions to be addressed include: product policy, policy formulation, and the selection of product market strategies, new product development, product-line modification, and organizational implications. This course will consider both products and services.

The course is structured to provide ample opportunity for interaction among students, and between student and instructor. Emphasis is placed on text material, discussion of cases and relevant readings. Because of the heavy emphasis on discussion and interaction, attendance on a regular basis will be expected. The major objective of this course are:

1. To impart knowledge of some fundamental new product marketing concepts.

2. To provide a background in new product management so that you can interact with others in the profession and other management functions.

Instructor Evaluation

This survey is an instructor evaluation survey.  It is based on the SPOT evaluation survey used by Franklin and Marshall College.

Past Syllabi

• Fall 2003
• Fall 2002

Example Student Work

Final Project

• Heinz Project Presentation #1

Past Grades

These distributions are shown for informational purposes only to satisfy student curiosity and eliminate speculation.  Past distributions should not be used to predict future distributions.

Fall 2002 Grade Distribution

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Last modified: 08/13/07