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Expertise in product development
Expertise in product portfolio management
Expertise in
product and technology roadmapping
- As a product marketing manager I was responsible for leading the product
development team during the development of a variety of technologies.
- Computer electronics with both 80xxx processors, RISC processors, or
signal processors
- Power electronics, 480 Volt
- Communications, Ethernet, RS-232, and several proprietary networks
- Most of these products also involved the development of a variety of
software including
- Embedded firmware operating in real-time (sub millisecond cycle times)
- iRMX (Intel real-time OS)
- VxWorks
- VenturCom (real-time extension for Windows)
- Software for a variety of PC operating systems
- Mechanical designs have included, simple electronic enclosures to
sophisticated enclosures that minimize space, provide electronic shielding
for harsh environments, and minimize assemble time.
- Mechanical designs for high performance servo motors (the motors
that go into robots)
- As a design engineer in the mid 1980's, I developed military computes for
Naval Weapon systems based on Intel 8086, 80186, 8087, 80960 microprocessors.
- Beyond my direct involvement in product development, I have extensive
experience teaching others the practice.
- At Innovation Focus, I consulted with a variety of companies on
product development principles and practices.
- At Franklin and Marshall College, I teach New Product Management, which
is focused on the issues of product development from idea generation through
launch.
- For PDMA, I have teach a course on New Product Development and the
Stage-Gate process, shown in the figure below. To
view the presentation
click here.
Product portfolio management is a process. It is a process that
balances competing goal, resources, strategic intent, and insures that target
market segments are served with appropriate products and that the technology
required for those products are available to develop those products. The
figure below depicts a typical planning tool.
In addition to planning for a portfolio of products, individual products must
be planned. One tool for planning is the product and/or technology
roadmap. In such a roadmap, as shown in the figure below, the future plans
for products are presented for all to see. This figure shows how five
individual products evolve into a single product, incorporating new features and
technology. This is a map that I developed and began implementing while at
Automation Intelligence.
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