|
| |
- Marketing
-
Marketing is the business function that deals with customers'
unfulfilled needs and wants. The role of marketing management in
organizations is to identify and measure these needs, determine which
targets the business can serve, decide on the appropriate products and
services, and determine the optimal methods of pricing, promoting and
distributing the products or services. Successful firms are those that
integrate the objectives and resources of the organization with the needs
and opportunities of the marketplace better than competitors.
-
- New Product Development
-
Course Description: This course examines the analytical,
decision making, and planning concepts and tools available to market,
product, and brand managers. Specific decisions to be addressed include:
product policy, policy formulation, and the selection of product market
strategies, new product development, product-line modification, and
organizational implications. This course will consider both products and
services.
The course is structured to provide ample opportunity for interaction
among students, and between student and instructor. Emphasis is placed on
text material, discussion of cases and relevant readings. Because of the
heavy emphasis on discussion and interaction, attendance on a regular basis
will be expected. The major objective of this course are:
- To impart knowledge of some fundamental new product marketing
concepts.
- To provide a background in new product management so that you can
interact with others in the profession and other management functions.
- Marketing Research
-
This is an introductory technical course in marketing research.
This course has an applied orientation. The course attempts to blend the
practical and theoretical aspects of marketing research. The major objective
of this course are:
-
To provide a practical background in
market research so that you can interact with other market research
professional.
-
To familiarize you with the process and
complexities of market research specifically and research methodologies in
general.
-
To give you an opportunity to build
your own framework for examining and understanding the problems
encountered by market researchers.
-
|
