Customer Interaction and Collaboration

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We help our customers anticipate developments in their markets.
We continuously try to discover additional needs of our customers of which they are unaware.
We incorporate solutions to unarticulated customer needs in our new products and services.
We brainstorm on how customers use our products and services.
We innovate even at the risk of making our own products obsolete.
We search for opportunities in areas where customers have a difficult time expressing their needs.
We work closely with lead users who try to recognize customer needs months or even years before the majority of the market may recognize them.
We extrapolate key trends to gain insight into what users in a current market will need in the future.